CABLE EXTRAVAGANZA '97
Feburary 3, 1997; by Nick Johnsmith at the Chicago Times
As we are close to reaching the new millennium, the major multimedia companies are planning to reinvent their channels for the modern age, no matter if it's new shows, or rebrands, or new underdogs, once we blast off into the 2000's, you will never see television the way it was before...
MTV, NBC and Nickelodeon are blazing successes, Warner Bros set to launch fourth basic cable network
And let us start off the bat with Warner Bros (no pun intended), currently the most dominant company in terms of cable networks, with such powerful cable networks under its belt, such as HBO, NBC, MTV and Nickelodeon. Warner's seeing massive levels of success with their networks, and are continuing to expand on their successes, not only with new programming for their networks, but are also launching a new cable network targeted at a male demographic around the ages of 18-34, mostly focused on sitcoms, dramas, adult animation and live sports, mostly being professional wrestling, set to launch on 1999.
Disney is about to make waves on cable... ...with magic!
Now that we have completed the talk about Warner, let's move on to their arch rival, Disney.
Ever since the House of Mouse has gotten their hands on ABC/Capital Cities a year prior, they have been starting to treat the television market seriously, and we have been starting to see that with the launch of the new saturday morning program, "Disney's One Saturday Morning", and this is just the beginning though, as Disney and ABC, in partnership with Comcast is planning to relaunch The Disney Channel in the United States in order to catch up with Nickelodeon and the newer Cartoon Network, but that's just not enough for Disney, as they are launching two new channels as well, starting with Freeform, a general entertainment channel targeted towards families, and dedicated to showing sitcoms from the ABC and fellow partner Sony Pictures' libraries. and Cinemagic, a channel dedicated to showing classic movies from various studio libraries. all three channels are launching on Thanksgiving '97, on various cable systems, while the new Disney Channel jumps onto basic cable this summer.
Viacom's survival plan: Kidvid market survival, CBS acqusition and (possible?) TNT rebrand
Ever since the Turner merger in 1987, Viacom has been locked and loaded and expanded from being an ordinary syndication company into a multimedia titan... although they may face some competition, they luckily got an ace up their sleeve. Well, it's three, actually, but you get my point.
So first off... Viacom's planning to take their flagship Cartoon Network in a different direction, with a new focus on original programming. You might be wondering though, "what would happen to my classic cartoons?", Viacom's thankfully got you, since they're about to launch a 24/7 channel dedicated to the classic cartoons you love and crave for... alongside a retooling of Discovery Kids, which will transform the channel into an educational powerhouse, with all-new original programming from the Cartoon Network Studios and an unannounced edutainment partner.
and up next, they're about to get their original creator, CBS, in order to bolster its presence in broadcast television, and not only have the network reunite with its original library, but a possible international launch of CBS as well.
And if they happen to grab CBS, then UPN and TNT may face an unknown fate...
but for Viacom, they're instead planning to reinvent TNT into a channel for the modern generation, and also have entered talks with Universal Studios to co-own UPN with Viacom.
and Fox is continuing to ride on its tide to catch up
While everybody else is caught up in a fight for the biggest cable presence, Fox is about to take over Universal's stake of Encore Starz for $1.3 billion dollars and is preparing to acquire International Family Entertainment for $1.9 billion dollars. What does that make? $3.2 billions!
That's right, News Corporation's got more stuff on its belt now, and is about to barge in forward to fight in with the competition, I mean, the Fox network has been doing well lately, so it makes sense to expand on their TV empire...