Excerpt from Mad Money with Jim Cramer
Aired on CNBC on July 19, 2010
Jim Cramer
Stock prices for both Nike and CBS Discovery (NYSE: CBS) shot through the roof last Friday when it was announced that Columbia-Tristar and Nike (NYSE: NKE) are gearing up for a swimwear tie-in for the upcoming Ashley Tisdale reboot of Gidget. Now, I know some of you have hard time picturing the late Sandra Dee sporting the "swoosh" on a swimsuit. Okay, I'll give you that. But hear me out. CBS Discovery feels that by agreeing to this tie-in, this is their key to secure Oaxis's future while resurrecting a relic from the past.
Aired on CNBC on July 19, 2010
Jim Cramer
Stock prices for both Nike and CBS Discovery (NYSE: CBS) shot through the roof last Friday when it was announced that Columbia-Tristar and Nike (NYSE: NKE) are gearing up for a swimwear tie-in for the upcoming Ashley Tisdale reboot of Gidget. Now, I know some of you have hard time picturing the late Sandra Dee sporting the "swoosh" on a swimsuit. Okay, I'll give you that. But hear me out. CBS Discovery feels that by agreeing to this tie-in, this is their key to secure Oaxis's future while resurrecting a relic from the past.